Terms of Service

1. Agreement and how these Terms are organised

These Terms of Service (“Terms”) are an agreement between you and DenAdvisor, operated by VertexSpot LLC (“DenAdvisor,” “we,” “us”). They cover denadvisor.com, the business dashboard, our feedback, reply and unsubscribe pages, and the DenAdvisor mobile apps (together, the “Service”). Our Privacy Policy explains how we handle personal information.

You accept these Terms when you tick the box or tap the button that says you agree while creating an account, or, if you have no account, when you use the Service, for example by submitting feedback. If you do not agree, do not use the Service.

• Part I, General Terms, applies to everyone.
• Part II, Customer Terms, applies to customers: people who leave feedback, reply to a business’s message, receive rewards, use loyalty cards or deals, or have an app account.
• Part III, Business Terms, applies only to business accounts: the businesses that use DenAdvisor and the owners, admins, managers and staff who act for them.
• Part IV, Disputes, explains how disagreements are handled. Some of it applies only to business accounts, and it says so.

Which part controls. If you are both a customer and a business user, Part III controls anything you do through a business account, and Part II controls anything you do as a customer, for example feedback you leave at another business. If Part I and Part II or III conflict, the more specific part controls for the people it applies to.

2. The Service and DenAdvisor’s role

DenAdvisor helps businesses hear from their customers, run digital loyalty cards and offer rewards and deals. Customers use it for free; businesses subscribe.

• Who writes the content. Customers write their feedback, ratings and messages. Businesses write their profiles, offers and replies. DenAdvisor hosts this content and relays it between them. We do not write it, and we do not verify, endorse or adopt it, including whether feedback is accurate.
• Feedback is private. Feedback goes to the business it is about. DenAdvisor does not publish feedback and does not edit it, and businesses cannot edit, hide or delete it. Public reviews on Google and similar sites are posted by customers themselves, under those sites’ rules.
• Business profiles and images. Before a business profile, or a new image for a live business, appears publicly, we review it in good faith and may approve it, reject it, ask for changes or remove it. When we suggest wording or changes, the business decides what to publish and remains its author.
• Profiles we set up. We can set up a business’s profile before the business joins DenAdvisor. Until the business claims it, that profile is our content. The business can claim it with the claim code we give it and then correct or change it, or ask us to correct or remove it at [email protected].
• No guaranteed results. We do not promise any number of reviews, ratings, customers or sales, or any outcome on Google or other review sites.
• Payment never changes feedback or order. No plan or payment changes which feedback a business receives, lets a business edit, hide or delete feedback, or changes the order in which businesses appear in the app, which lists the nearest or newest businesses first.

We may add, change or remove features (see Section 12).

3. Eligibility, accounts and security

• Age: you must be at least 13 to leave feedback or use the app as a customer. If you are 13 to 17, a parent or guardian must agree to these Terms for you. You must be at least 18 to create or use a business account.
• Where we operate: the Service is intended for use in the United States. You must not use it if you are barred from doing so under U.S. law.
• Accurate information: give accurate information and keep it up to date.
• Signing in:
  • Business users sign in with an email address and password. Multi-factor sign-in by email code is on by default for account owners. Do not turn it off without good reason, and never share codes.
  • App users sign in with a one-time email link.
• Responsibility: keep your sign-in details safe. You are responsible for activity under your account. Tell us promptly at [email protected] if you suspect unauthorized use.
• Deleting your account: in the app, Profile → Settings → Delete Account deletes the account immediately and permanently. For a business account owner this also deletes every business on the account and its data (Section 25). Records a business holds about you as its customer are handled as our Privacy Policy, Section 11, describes. See also our account deletion page.

4. Content and conduct rules for everyone

These rules apply to everything you send or post through DenAdvisor: feedback, private messages and replies, business profiles, offers, images and support requests. Do not include:

• threats of violence or harm to anyone;
• harassment, bullying or intimidation;
• slurs, or content that attacks people because of race, ethnicity, religion, sex, sexual orientation, gender identity, disability or another protected characteristic;
• sexually explicit content, or any sexual content involving a minor;
• other people’s personal information, such as a home address, phone number, ID or account numbers, or health or financial details, without their permission;
• spam, malware, phishing or deceptive links;
• impersonation of any person or business, or a false claim about who you are or who you work for;
• anything unlawful, defamatory, or that infringes someone else’s rights.

You must also not:

• create fake feedback, manipulate ratings or rewards, or collect rewards with several identities;
• access or try to access other accounts or other businesses’ data, or probe, scan or test the Service’s security without our written permission;
• interfere with the Service, overload it, or use bots or scrapers on it;
• reverse-engineer the Service, or guess, generate or reuse codes, links or tokens that were not issued to you;
• send spam or other unlawful communications through the Service;
• resell or provide the Service to others without our written consent;
• misuse support or the contact form.

Customers have further rules in Section 15, and business accounts in Section 21.

5. Reporting a concern and how we enforce the rules

• Feedback is always delivered. We deliver private feedback and messages to the business they were sent to, including ones that break these rules. If feedback or a message contains threats, harassment or other abuse, we act on the sender’s account instead: we may warn the sender, or suspend or close their DenAdvisor account if they have one.
• Business content. We may reject, remove or ask for changes to business profiles, images and offers that break these Terms, and suspend or close business accounts (Section 25).
• Other accounts. For other breaches we may warn you, limit features, or suspend or close your account. Where we can, we tell you why. Where the law requires or allows it, we may report threats or illegal content to the authorities.
• What we never act on. A low rating or negative feedback is never a reason for us to act, and no business can pay us to act on feedback.
• How to report a concern. Email [email protected] with the subject “Report a concern”. Say what happened, which business or message it is about, and when. We read every report and decide what to do under these Terms, but we do not run a public dispute process or promise a particular result.
• If we act on your account, you can reply to our notice and ask us to look again.

6. Ownership and licences

• Customer feedback. Customers keep ownership of their feedback. By submitting it, a customer grants the business they gave it to and DenAdvisor a non-exclusive, royalty-free license to use it within the Service, and grants the business the right to quote it elsewhere, as long as the business does so accurately and follows Section 21. Businesses must not attribute a quote to a named customer without the customer’s permission.
• Business content is licensed to us under Section 24.
• Our property. The Service, its software and design, and the DenAdvisor name and logos belong to us and our licensors. We give you a limited, revocable, non-transferable license to use the Service under these Terms.
• Suggestions. If you send us ideas about the Service, we may use them without any obligation to you.

7. Copyright complaints

If you believe content on the Service infringes your copyright, send a notice to our designated copyright agent:

Copyright Agent, VertexSpot LLC (DenAdvisor)
920 US 64 W, Apex, NC 27523
Email: [email protected] (subject “DMCA notice”)

Your notice must include:

• your physical or electronic signature;
• the copyrighted work you say is infringed;
• the material you say infringes it, and where it is on the Service;
• your contact details;
• a statement that you believe in good faith that the use is not authorized by the copyright owner, its agent or the law; and
• a statement, under penalty of perjury, that your notice is accurate and that you are authorized to act for the copyright owner.

If we remove material because of a notice, the person who posted it may send a counter-notice under 17 U.S.C. §512(g). We close the accounts of repeat infringers.

8. Privacy and legal requests

• Our Privacy Policy is part of these Terms and explains what we collect, what businesses can see, how long we keep information and how to ask us to delete it.
• Legal requests. We respond to valid legal process, such as subpoenas, court orders and warrants. Where it is appropriate and the law allows, we may tell the people concerned before or after we respond. We cannot promise to keep anyone’s identity confidential when valid legal process requires us to disclose it.

9. Third-party services and app stores

The Service links to and relies on other companies’ services, such as Stripe, Google and the app stores, which have their own terms. We are not responsible for them.

If you download our app from Apple’s App Store or Google Play:

• These Terms are between you and us, not Apple or Google. We, not Apple, are responsible for the app and its support.
• Apple has no obligation to provide maintenance or support for the app. If the app fails to meet an applicable warranty, you may tell Apple, and Apple will refund any purchase price (the app is free). Apple has no other warranty obligation for the app.
• Apple is not responsible for any claims about the app, including product liability, legal or regulatory compliance, consumer protection, privacy or intellectual property claims.
• You confirm you are not in a country under a U.S. embargo or on a U.S. list of prohibited or restricted parties.
• Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
• You must also follow the app store’s terms, such as Apple’s Usage Rules.

10. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT THE LAW ALLOWS, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.

WE DO NOT PROMISE THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE. WE DO NOT VERIFY OR ENDORSE FEEDBACK, MESSAGES, PROFILES OR OFFERS WRITTEN BY OTHERS. WE DO NOT GUARANTEE ANY NUMBER OF REVIEWS, RATINGS, CUSTOMERS OR SALES, THAT REVIEW SITES WILL ACCEPT OR KEEP REVIEWS, THAT EMAILS OR NOTIFICATIONS WILL BE DELIVERED, OR THAT BUSINESSES WILL HONOR THEIR OFFERS. REVENUE ESTIMATES IN REPORTS ARE ESTIMATES ONLY.

Some places do not allow some of these disclaimers, so they may not all apply to you.

11. Limitation of liability

TO THE FULLEST EXTENT THE LAW ALLOWS, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL OR DATA.

OUR TOTAL LIABILITY FOR ALL CLAIMS ABOUT THE SERVICE WILL NOT BE MORE THAN THE GREATER OF (A) US $100 OR (B) THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE EVENT THAT GAVE RISE TO THE CLAIM.

These limits do not apply to a business account’s payment or indemnity obligations, or to liability that the law does not allow to be limited.

12. Changes to the Service and these Terms

• Changes to the Service. We may add, change or remove features. If we remove a material feature of a paid plan during its billing period, Section 19.10 applies.
• Changes to these Terms. We post the new version here with a new date and version number.
• Material changes: we give account holders notice by email or in the Service before they take effect, at least 30 days ahead for paid business accounts, and we may ask you to agree to the new Terms before you continue using your account.
• If you do not agree: stop using the Service and cancel or delete your account before the change takes effect. A paid business account that cancels for this reason gets a prorated refund of the unused prepaid fees.
• Other changes, and changes needed for legal or security reasons, may take effect sooner. If you keep using the Service after a change takes effect, the new Terms apply to you. Changes do not apply to disputes that arose before them.

13. General

• Whole agreement: these Terms, the Privacy Policy and any written order or plan terms we agree with a business account are the whole agreement about the Service.
• Severability: if part of these Terms cannot be enforced, the rest still applies.
• No waiver: not enforcing a right is not giving it up.
• Assignment: you may not transfer these Terms without our consent. We may transfer them as part of a merger, acquisition or sale of assets.
• Events beyond control: neither party is responsible for delays caused by events beyond its reasonable control. This does not excuse payment.
• Notices: we send notices to your account email or in the Service. Send legal notices to [email protected] with the subject “Legal notice”, or by mail to the address in Section 31.
• Electronic records: you agree to receive these Terms, notices and receipts electronically.
• Relationship: the parties are independent contractors.
• Export and sanctions: you will follow U.S. export control and sanctions laws.
• Third-party beneficiaries: none, except as stated in Section 9.

14. Using DenAdvisor as a customer

• Free. Feedback pages and the app are free for customers.
• Private feedback. Your rating and comments go to the business you gave them to. DenAdvisor does not publish them. Your email address and phone number stay with DenAdvisor and are not shared with the business.
• Public reviews are your choice. You are always free to post a public review on Google or another site, whatever rating you give, and every rating is shown the business’s public review links.
• Ages 13 to 17 need a parent or guardian to agree to these Terms for them (Section 3).

15. Your feedback and messages

• Your feedback must be honest and about your own experience.
• Do not leave feedback for a business you own or work for, or have a close relationship with, without saying so.
• Do not leave feedback about a competitor of a business you own or work for.
• Do not submit feedback for someone else, or using someone else’s email address.
• A business can reply to your feedback through DenAdvisor, and you can answer using the link in the email. Keep messages lawful and respectful, and follow Section 4.

16. Rewards, deals and loyalty cards

• Rewards, deals and loyalty cards are offered, funded and honored by the business, which is responsible for them. DenAdvisor is not the seller and does not guarantee that a business will honor an offer.
• A thank-you reward is for giving feedback through DenAdvisor. It does not depend on your rating or what you say, and it is not for posting a review on Google or any other site. If you mention a reward in a public review, say that you received it.
• Each reward or deal code is personal and single-use. Codes may start working after a short delay, expire on the date shown, and follow the business’s limits (such as one reward per period or a limit on how many are given). They have no cash value and may not be sold or transferred unless the business allows it.
• Claiming a deal in the app needs an account. Claiming the same deal again while your code is unused shows the same code.
• Loyalty punches are added by staff, with a minimum time between punches set by the business. If a business ends its program or leaves DenAdvisor, unused punches and rewards may stop working.
• Do not try to collect rewards you are not entitled to, for example by using several email addresses.

17. Emails, notifications and app permissions

• Offers. If you give your email to a business through DenAdvisor, for example to get a reward, join its loyalty card or claim a deal, that business can send you offers by email through DenAdvisor. An email you leave only so the business can reply to your private feedback is used only for replies.
• Unsubscribing. Every offer email has an easy one-click unsubscribe link. It takes effect immediately for that business (Privacy Policy, Section 7).
• No ad tracking. DenAdvisor does no third-party behavioral profiling or advertising tracking.
• App permissions. The camera (for QR scanning), location (optional, while using the app) and notifications (optional) can be turned off in your device settings at any time.

18. Who Part III applies to

• Business accounts are the businesses that use DenAdvisor and their business users: the owner, admins, managers and staff who act for them. In Part III, “you” means the business and the business user acting for it.
• Authority. If you use the Service for a business, you confirm that you are at least 18 and authorized to accept these Terms for it.
• Teams. Account owners are responsible for the people they invite, for giving each person only the role they need, and for removing access when someone leaves.
• Claim codes. A code that transfers a business profile we set up is for the intended recipient only. Claiming a business that is already claimed is logged, and the previous owner is told.

19. Subscriptions, trials and billing

19.1 Plans. Plans, prices and limits are shown on our Pricing page and in Plan & billing in your dashboard. Plans are billed monthly, or yearly in advance at a discount. Enterprise pricing is agreed separately. Prices are in U.S. dollars. Only the account owner and admins can manage billing.

19.2 Free trial. A new account can start one free trial, for the length shown when you start it, without a payment card. We will not charge you for a trial. When it ends, paid features stop until you choose a paid plan, and your data is kept. We email you before the trial ends.

19.3 Automatic renewal. Paid plans renew automatically at the end of each monthly or yearly period, and we charge your saved payment method the plan’s price for the next period, until you cancel. The email confirming your subscription repeats these renewal terms and how to cancel.

19.4 Renewal reminders. We email the account owner before each renewal: 21 to 30 days before a yearly plan renews (normally 25 days), and about 7 days before a monthly plan renews. We also email before a saved card expires. You can cancel at any time in Plan & billing (Section 19.8).

19.5 Payments. Payments are processed by Stripe. You authorize us and Stripe to charge your payment method for all fees due under your plan. A subscription starts only when the first payment succeeds. Receipts and invoices are available in Plan & billing.

19.6 Changing plans.

• Upgrades and interval changes are charged immediately, prorated for the rest of your current period. The new plan applies only after that payment succeeds. If it fails or needs card authentication, your plan stays the same until it is paid.
• Downgrades take effect immediately. A prorated credit for the unused part of your previous plan is added to your account and used against future invoices. Credits are not paid out in cash.
• If you move to a plan with lower limits than your current use (for example businesses, locations, team members or active deals), some actions are blocked until you are within the new limits.

19.7 Price changes. We will email you at least 30 days before a price change applies to your subscription. It takes effect from your next renewal after that notice. If you do not want to pay the new price, cancel before then.

19.8 Cancelling.

• Cancel in Plan & billing at any time. Cancellation takes effect at the end of the period you have already paid for, and paid features stay available until then. You can undo it before then.
• When you cancel, you can choose to delete your data when the subscription ends. If you do, your businesses and their data are permanently deleted at that time.
• Otherwise we keep your data so you can come back, until you delete your account or ask us to delete it. While there is no active plan, paid features, including customer-facing rewards and loyalty, may be paused.

19.9 Failed payments. If a renewal payment fails, we email the account owner and Stripe retries the charge. You can update your card in Plan & billing, which also pays any overdue invoices. If the payment is still unpaid 14 days later, we may pause paid features until it is paid. Pausing does not delete your data.

19.10 Refunds. Fees are non-refundable, including for partly used billing periods, unused time after you cancel and unused features, and deleting your account does not create a refund. Apart from billing errors (below), the only exceptions are:

• where the law requires a refund;
• if we end your account without cause (Section 25); or
• if we remove a material feature of your paid plan, or make a material change to these Terms that you reject by cancelling (Section 12).

In those cases we refund the prepaid fees for the unused part of the period, prorated.

Billing errors. If we charge you in error, for example a duplicate or incorrect charge, we refund it in full if you report it to [email protected] within 60 days of the charge.

19.11 Taxes. Prices do not include taxes. You are responsible for any sales, use or similar taxes that apply.

19.12 Plan limits. Plans limit things like monthly feedback, businesses, locations, team members, loyalty cards, active deals and email offers. Where a plan shows a limit as unlimited, there is no fixed cap, but fair use and Section 4 still apply. Actions beyond a limit may be blocked until you upgrade. Feedback from a customer is never refused because of a plan limit.

20. What a plan does and does not include

Depending on the plan, a business account can use:

• Feedback by QR code or link. Every customer is shown the business’s public review links (for example Google), whatever rating they give. Customers whose rating is below the business’s alert level are also offered a private form to tell the business what went wrong, and the business gets an alert.
• Thank-you rewards for feedback, issued as personal single-use codes by email whatever the rating.
• Replies through DenAdvisor: the business can message a customer about their feedback, and the customer can reply, without either seeing the other’s email address.
• Digital loyalty cards, deals in the app and email offers to the business’s own customers.
• Counter tools for staff to add punches and check and redeem codes.
• Reports: feedback themes from a keyword-based tool on our own servers, customer groups by visit pattern, and estimates of revenue from return visits.
• Team roles (owner, admin, manager, staff), multiple businesses and locations by plan, QR codes and flyers, alerts, and help and support tickets.

What no plan includes. No plan lets a business edit, hide, delete or reorder customer feedback, see feedback meant for another business, influence its reviews on Google or other sites, or change its position in the app. As Section 2 says, we do not guarantee any number of reviews, ratings, customers or sales.

21. Review, reward and endorsement rules

You must follow all laws that apply to how you ask for and use reviews, including the FTC Act, the FTC’s Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465), the FTC’s Endorsement Guides (16 CFR Part 255), the Consumer Review Fairness Act (15 U.S.C. §45b) and state consumer-protection laws. DenAdvisor is built to help, but you remain responsible for your own practices. In particular:

• No rewards that depend on sentiment. Do not offer or give anything, directly or indirectly, in exchange for a review that expresses a particular sentiment. Every reward you offer for feedback must be given whatever the rating, and you must not tell customers or staff otherwise.
• No rewards for public reviews. Rewards offered through DenAdvisor are for feedback given to you through DenAdvisor, never for posting a review on Google or another site. Do not tell customers otherwise, ask for proof of a public review, or make any reward depend on one.
• No review gating or selective asking. Do not hide, block, delay or discourage the public review option for unhappy customers, and do not ask only the customers you expect to be happy for public reviews.
• No fake or self-written reviews. Do not write, buy or arrange reviews that misrepresent who wrote them or their experience, including reviews generated by AI, and do not leave or arrange feedback or reviews about your competitors.
• No undisclosed insider reviews. Owners, managers, employees, agents and their relatives must not review your business without clearly disclosing the relationship, and you must not ask them to.
• No review-restricting terms. Do not use contracts, receipts, signs or terms of sale that stop, restrict or penalize customers’ honest reviews, including non-disparagement clauses, or that claim ownership of them.
• No retaliation. Do not retaliate against a customer for their feedback or reviews, for example by refusing a promised reward, removing loyalty punches, or contacting them outside DenAdvisor to pressure them. Do not use threats, intimidation, false accusations or legal action that lacks a reasonable basis to stop or remove a review.
• Honest replies. When you reply through DenAdvisor, do not pretend to be the customer or anyone else.
• No misleading review displays. If you show customer feedback anywhere, for example as testimonials, do it accurately, do not imply it represents all feedback if you left out negative feedback, and do not misrepresent overall customer sentiment.
• No fake review sites. Do not present a website you control as an independent source of reviews.
• Honest offers. Describe rewards, deals and loyalty programs accurately, including any conditions, and honor them as described.

Google and other review sites. Google, Yelp, Facebook and other sites have their own rules. Many, including Google, forbid offering incentives for reviews on their sites and forbid asking only happy customers for reviews. DenAdvisor is not affiliated with or endorsed by these sites, and we are not responsible for their decisions, such as removing reviews or restricting your listing.

We may investigate suspected breaches of this section, remove content, and suspend or close accounts that break these rules (Section 25).

22. Customer communications and offers

• Email offers. When you send an offer, we email it on your behalf to your customers who have given their email through DenAdvisor for offers and have not unsubscribed.
  • You are the sender of your offers under the CAN-SPAM Act and similar laws, and you are responsible for their content. Each offer is sent in your business’s name with a one-click unsubscribe link, and we never send it to someone who has unsubscribed from you.
  • CAN-SPAM requires a valid postal address in every commercial email. We take it from your business profile or one of its locations, and we do not send an offer until you have added one.
  • Subject lines and content must be truthful and not misleading.
• Replies to feedback. You can reply through DenAdvisor to anyone who left an email, whatever their rating. Replies must be respectful and must not contain reward codes, offers or pressure to change or remove a review.
• Information staff collect at the counter. Only enter a customer’s email or phone number with their agreement, and only to find or start their loyalty card.
• Phone and text. DenAdvisor does not send texts or make calls. You may not use the Service to obtain customer phone numbers for calls or texts.
• Honoring offers. You must honor rewards, deals and loyalty rewards you publish under their stated terms, including codes issued automatically within the ranges you set. You are responsible for setting up your point-of-sale system to accept the codes you configure. DenAdvisor is not a party to the sale between you and your customer.
• Staff conduct. You are responsible for your staff’s use of the counter tools, including only adding punches and redeeming codes for real visits.

23. Customer data and data processing

23.1 How customer information is divided.

• Customer Content means the feedback, messages, display names, visits, purchase amounts your staff record, rewards and loyalty activity of your customers that the Service shows you. We process Customer Content on your behalf as your service provider (processor) under the California Consumer Privacy Act and similar state laws.
• Customer Contact Details means customers’ email addresses and phone numbers. Customers give them to DenAdvisor, and we keep them and do not disclose them to you. We use them only to provide the Service to the customer (for example their reward codes and app wallet), and on your instructions to deliver your replies and offers, always subject to the customer’s choices such as unsubscribing.

23.2 Our commitments for Customer Content. We will:

• process it only to provide the Service to you, on your instructions (these Terms and your settings), and for other purposes the law permits a service provider, such as security, fraud prevention and fixing problems;
• not sell it or share it for cross-context behavioral advertising, and not keep, use or disclose it for any other purpose or outside our direct business relationship with you;
• not combine it with personal information from other sources, except as the law permits (for example, a customer’s own app wallet shows their activity across the businesses they use);
• give it the level of privacy protection the law requires, tell you if we can no longer meet our obligations, and let you take reasonable steps to stop and fix unauthorized use;
• require everyone who processes it to keep it confidential;
• use only the subprocessors listed in our Privacy Policy, under written contracts with similar protections, and update that list before adding a new one;
• help you respond to customers’ privacy requests and answer reasonable written questions about our data protection;
• tell you without undue delay about a security breach affecting your Customer Content;
• delete it when your account ends, as described in Sections 19.8 and 25.

23.3 Customer privacy requests. Because customers give their contact details to DenAdvisor, customers usually ask us directly. You agree that we may handle those requests. When a customer asks us to delete their information, we delete their contact details and the text they wrote (comments, private feedback and messages) at your business, and keep only de-identified counts and star ratings for your reports. Send any request you receive to [email protected].

23.4 Your responsibilities. Use Customer Content only for your relationship with your customers, follow the law in how you use it, and do not try to find out a customer’s contact details or identity through the Service beyond what it shows you. Give any notices the law requires for information you collect outside the Service.

23.5 A copy of your data. There is no self-service export. If you need a copy of your Customer Content (without Customer Contact Details), ask us before your account ends and we will provide it in a reasonable format.

23.6 Aggregated data. We may create de-identified, aggregated data that does not identify you, your business or any person, and use it to run and improve the Service. We will not try to re-identify it.

23.7 Data processing agreement. This Section 23 is our data processing terms. If you need a separate document, our standard data processing agreement, already signed by us, is available as a PDF on request at [email protected].

24. Your business profile and content

• Ownership and license. Businesses keep ownership of the content they add, such as profile text, logos, photos and offers. You grant us a non-exclusive, worldwide, royalty-free license to host, copy, display and distribute it to provide and promote the Service, for example by showing your business profile and deals in the app, on your feedback page and in emails. You confirm you have the rights to it.
• Review before publishing. New business profiles, and new images for a live business, are reviewed before they appear publicly (Section 2). We may approve, reject or remove them, or ask for changes, if they break these Terms or the law.
• Your profile is your content. You are responsible for your profile and offers, including when you accept wording we suggest. A profile we set up before you claimed it becomes your content once you claim it, so check it and correct anything that is wrong.

25. Suspension, termination and your data

• By you. You can stop using the Service at any time. Cancel paid plans under Section 19.8, and delete your account under Section 3.
• Suspension by us. We may suspend all or part of your access immediately:
  • for non-payment (Section 19.9);
  • to stop a security threat, fraud or harm to others;
  • where the law requires; or
  • for a serious or repeated breach of these Terms, including Sections 4, 21 and 22.
  We will tell you why where we can, and restore access once the problem is fixed. A suspended business may be hidden from the app and its feedback page.
• Termination by us. We may close your account if you materially breach these Terms and do not fix the breach within 15 days of our notice, or immediately for a serious breach. We may also close an account, or stop offering the Service, without cause on 30 days’ notice, and then we refund prepaid fees for the unused period.
• Deleting the owner’s account. When the account owner deletes their account, every business on the account and its data are deleted and the subscription ends at once, without a refund. There is no self-service export, so ask us for a copy first if you need one (Section 23.5).
• Your data afterwards. Suspension and cancellation do not delete your data, except as described in Section 19.8. If we close your account, you may ask for a copy of your Customer Content (Section 23.5) within 30 days, after which we may delete it.
• What continues. Sections that by their nature should continue after the end of these Terms do so, including Sections 6, 10, 11, 13, 23, 26 and Part IV.

26. Indemnity

This section applies only to business accounts. Customers do not indemnify DenAdvisor.

A business will defend and indemnify DenAdvisor, VertexSpot LLC and their officers, employees and agents against third-party claims, and the related losses and reasonable costs, arising from:

• content the business adds to the Service;
• its offers, rewards, loyalty programs and messages, and any failure to honor them;
• its review and reward practices, including any breach of Sections 21 and 22 or 16 CFR Part 465;
• its staff’s use of the Service; or
• its breach of the law or of these Terms.

We will tell the business promptly about the claim and cooperate reasonably, and the business controls the defense. It may not settle a claim that puts obligations on us without our consent.

27. Governing law and courts

These Terms are governed by the laws of the State of North Carolina and applicable U.S. federal law, without regard to conflict-of-law rules. Any dispute about these Terms or the Service will be decided only by the state or federal courts located in Wake County, North Carolina, and both parties consent to their jurisdiction.

There is no arbitration agreement in these Terms. Disputes go to court.

28. Talk to us first

Before starting a claim, please email [email protected] with the subject “Legal notice”, describing the problem and what you want, so we can try to resolve it informally within 30 days.

29. Customers and consumers

If you use DenAdvisor as a customer (Part II), Section 30 does not apply to you: you keep any right you have to bring or join a class action, and no time limit in these Terms shortens the time you have to bring a claim. Nothing in these Terms takes away rights that consumers have under the mandatory laws of the place where they live.

30. Business accounts: individual claims and a one-year time limit

This section applies only to business accounts and to claims between a business account and DenAdvisor.

• Individual claims only. To the extent the law allows, a business account and DenAdvisor may bring claims against each other only individually, and not as a plaintiff or class member in any class, collective, consolidated or representative action. This waiver stands on its own; it is not part of any arbitration agreement.
• One-year time limit. To the extent the law allows, any claim by a business account arising out of or relating to these Terms or the Service must be filed within one year after the claim arose. Otherwise it is permanently barred.
• If a court finds either rule above unenforceable for a claim, that rule does not apply to that claim, and the rest of these Terms still applies.

31. Contact us

DenAdvisor (operated by VertexSpot LLC)
Mail: VertexSpot LLC, 920 US 64 W, Apex, NC 27523
Support, legal, privacy and copyright notices: [email protected] or our contact form
Billing: [email protected]
Website: denadvisor.com

What changed in this version

October 7, 2026:

• The Terms are now in four parts. Business-only terms are in Part III, which applies only to business accounts, with a rule for which part controls.
• New: DenAdvisor’s role (we host and relay content and do not verify it), content and conduct rules for everyone, how we enforce them, and how to report a concern.
• Business accounts: renewal reminders 21 to 30 days before a yearly plan renews; review rules now cover review-restricting terms, retaliation, competitors and honest replies; a standard data processing agreement is available on request.
• Disputes: still North Carolina law and Wake County courts, with no arbitration. New for business accounts only: claims are brought individually and within one year.
• The copyright agent’s postal address and how we handle legal requests are now stated.